Authors Should Stick to Coherent Writing

I just began reading Actionable Web Analytics: Using Data To Make Smart Business Decisions and one of the first paragraphs reads:

The challenges inherent in navigating the world of business today are daunting, but the resources available are far more sophisticated than ever. The tools and tactics available now are probably an order of magnitude more powerful and more useful than they were five years ago. In the world of online commerce, marketing has become innovation. Innovation brings with it a new level of complexity as well as confusion, and marketers have to work harder and harder to stay ahead of their competitors and their customers.

What does “probably an order of magnitude more powerful” even mean? What does “marketing has become innovation” mean? I wish books like this one, which are meant for practical instruction, would skip these attempts at grandiosity. I don’t need some kind of dialectic mind blowing, like “marketing has become innovation”, to open my eyes to the importance of the subject matter. Books like this should just get to the point.